cadillac
+ tsm

In 2020, Cadillac announced their partnership with TSM (Team SoloMid) the most valuable esports companies in the world (according to Forbes). To help launch the relationship, they branded a set of vehicles for the team's use at their Los Angeles headquarters. 

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As creative director, I worked with a designer to develop a full vehicle wrap combining the refined and unexpected tone of Cadillac with the subdued, but confident outlook that TSM brings to the table. We sourced unique, holographic material and defined a production process to print in multiple layers, achieving a stunning final product.

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This wrap design is the beginning of a multi-part brand integration that we'll be seeing from General Motors and TSM over the years to come.